⁂ Please Pardon Our Dust

A half-full graphic design studio dedicated to intelligent & informed design for good folx since 2021.



Haptic —
Branding, Identity, Copywriting, Gaming
2021 — 2022

Videogames are a big deal. In 2020, the industry generated $155 billion, 
besting both film and N. American sports. Wild.

If you want to Minecraft with your buds, though, it takes either some web-server knowhow or a capable provider. It’s a shame so many server providers look and sound the largely the same; likewise, it’s tough to really stand out in the modern gaming space.











BRIEF —
Haptic approached the studio with a desire to represent a more diverse userbase than the word gamer conjures today. The sun-faded neons invite new users to the platform, concealing exceptional engineering under the hood. 



DELIVERABLES —
BRAND GUIDELINES 
LOGO DESIGN
3D ASSETS
WEB LAYOUT







































































Haptic approached the studio with a desire to represent a more diverse userbase than the word "gamer" conjures today. Sun-faded neons invite users to the platform while cheekily belying exceptional engineering under the hood.

Collaging remnants of video-gaming’s past — that late-SNES-period 3D render style, colorful see-thru plastic console fits, and isometric turn-based battle maps — and remixing them onto a clean, reserved canvas results in a solid yet flexible foundation.
It’s a delight of 3D-rendered dreamscapes and hand-held electronic devices, built on a friendly, dreamy palette, but with an attitude for highly tuned performance.