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A half-full graphic design studio dedicated to intelligent & informed design for good folx since 2021.



Antico Novello Pizzeria —
Branding, Identity
2021 — 2022

Dallas-based Antico Novello brings traditional pizzaioli techniques carried down from Noni Crossa — meaning fresh, local ingredients, fire-roasted crust, and bold evolutions of time-honored family recipes — into the 21st century.

Familiar yet new. Craveable but sustainable. No-frills pizza, but with all the frills. Antico Novello is where old meets new.










BRIEF —
Haptic approached the studio with a desire to represent a more diverse userbase than the word gamer conjures today. The sun-faded neons invite new users to the platform, concealing exceptional engineering under the hood. 



DELIVERABLES —
BRAND GUIDELINES 
LOGO DESIGN
SIGNAGE
3D ASSETS
WEB DESIGN








































































Haptic approached the studio with a desire to represent a more diverse userbase than the word "gamer" conjures today. Sun-faded neons invite users to the platform while cheekily belying exceptional engineering under the hood.

Collaging remnants of video-gaming’s past — that late-SNES-period 3D render style, colorful see-thru plastic console fits, and isometric turn-based battle maps — and remixing them onto a clean, reserved canvas results in a solid yet flexible foundation.
It’s a delight of 3D-rendered dreamscapes and hand-held electronic devices, built on a friendly, dreamy palette, but with an attitude for highly tuned performance.